SEO and SEM Services

Have you heard about SEO services and SEM services? Do you know what these services are offering or do you know how do they work? 

SEO and SEM services are both used by SEO companies in Singapore. While both aim to increase webpage visibility, they differ in form and methods used. However, most often than not, users and clients address the two interchangeably. SEO or search engine optimization is a website optimization service that works on the development and management of the content and structure of the website and linking it off to other reputable sites. SEM or search engine marketing, on the other hand, is an internet marketing strategy that builds on organic search engines results and advertising. Basically, SEM is the umbrella service that includes SEO and other search engine marketing strategies and tactics. 

But what why do companies avail of SEO and SEM services? Why do they hire an SEO company in Singapore? Are there any benefits that they could get from SEO services? 

As much as helping your company becomes visible and accessible online, SEO and SEM services also increases your client’s customer leads and sales. Every time users visit your client’s webpage there is a probability that they will avail of your products or services. If not, they may refer your site to colleagues or friends. Other benefits include the following: 

1. Increase brand awareness 

A SEO company in Singapore ensures that they develop an effective SEM plan that is well-suited to the company vision, brand and services. With the application of SEO and SEM tactics, client’s webpage become accessible, transparent and searchable in the search engine page. The more visible your website is the higher is your chances to reach your target audience and promote your company. 

2. User friendly 

SEO specialists help clients structure their website to become more users friendly. One of the SEO services that handles the content and architecture of the client’s website is called on-page SEO. On-page SEO takes into account factors that may hinder the website rankings such as meta data, URL structure, HTML links, and page titles, among others. 

3. Increase competitiveness 

Combing both SEO and SEM services is advantageous to client’s ranking. With SEO and SEM, you can have more than one (1) listing on a single search result page while promoting the site through SEM advertisements. You can also consult your SEO Company to provide you a SEM campaign management plan. The SEM campaign may include but not limited to the following: 

a. Goal settings with stakeholders 

b. In-depth SEM keyword research 

c. Advertisement Creation 

d. Google Adwords account setup 

e. Bids optimization 

f. Bids monitoring and adjustment 

g. Conversion or goals tracking 

h. monthly reports 

4. Measurable results 

Hiring an SEO company in Singapore also entails huge investment. The good thing is, both SEO and SEM services provide monthly and regularly report so you can track and measure the return of your investment (ROI). 

SEO services of SEM services, whichever you prefer, will help your company land into the first page listing. The real question is not which is much better but when will you start getting more leads and sales? Talk to your SEO service provider now!