Combining Traditional and Digital SEO Services

In a significant sense, they have become a postmodern saviour of individuals, companies and economies. Yes, search engine optimization (SEO) companies have provided innumerable benefits. Among individuals, SEO companies have provided vast opportunities for employment for many semi-skilled individuals who have developed an array of competencies and therefore increased their employability in the past decades. Among companies, SEO companies provide outsourcing options that allow these businesses save on operations cost by out-sourcing vital services without the need to hire considerable employees and investing on them. For economies, SEO companies have provided jobs that have significantly regulated unemployment rates, increased public consuming capabilities in addition to the various taxes that SEO companies and workers have generated.

It is no wonder than that SEO companies in Singapore has sustained operations and are in fact evolving into more sophisticated service providers.

Conventional Types of SEO Services

SEO is a broad category covering an array of services that aim to boost a client company’s brand, product, services or over-all visibility through virtual, social media and other digital marketing strategies.  In popular culture, SEO is often associated with technologically advanced marketing strategies that uses internet-based applications.

A regular SEO company in Singapore on the other hand offers more indirect marketing strategies compared to SEM companies in Singapore. Content marketing, a marketing strategy that promotes services and products by providing information to consumers through websites, blog posts, client website content, and white papers is a common strategy of many SEO agencies, there are now more indirect means. Also referred to as offline or off-page services, a number of Singapore SEO companies  now provide services for ‘linking’ which involves one or a combination of a number of strategies. One such strategy is indirect promotions or endorsements that are done by linking the client company’s website or webpage to blog directories, forum signatures, comment link, article directories, shared content directories, and even link exchange schemes. SEO firms fundamentally aim at raising interests and awareness of their clients brand, product or service and hopefully direct traffic into the website and increase number of potential clients.

Other more basic SEO services in Singapore include website design and content automation which in turn aims to improve website infrastructures into more friendly and responsive public interface platforms. 

Evolving Forms of Virtual Marketing

On the other hand, newer SEO marketing services even goes beyond both traditional and digital platforms. These range include a combination of utilizing traditional direct customer correspondence through display advertising, SMS messages, email campaigns and newsletter campaigns that aim to solicit a desired response, usually a purchase or patronage from potential or target consumer markets. Despite the dominance of information-communication technologies (ICT), direct paid advertisements remain popular in Singapore and are still heavily utilized by many companies. Some SEO companies even extend services to utilizing social media, mobile phones, emails and even physical digital displays and exhibitions including events organizing and utilization of traditional media as means of directly promoting a website.

But in addition to these traditional advertising and marketing activities, SEO companies usually provide complimentary services like technical researches. These research computer-based researches and are therefore more sophisticated that average market consumer surveys and do not take as long as an average academic research undertaking. Instead, the focus of these researches are simply to gather data, insights and analysis about consumers behaviour, preferences, product movements that can guide a client company’s operational decisions that may be used to improve marketing strategies. In a way, it helps to improved cut-and-dried traditional marketing through evidence-based planning.