Saturday, February 3, 2018

SEM Company’s Must Do – Planning a Good SEM Marketing Campaign


One of the most cost efficient ways to market your business quickly is by using Search engine marketing (SEM). This is because most of the online searches are done by purchasers or those that are searching online with the intention of buying something. Due to this, getting your ads right in front of your target market with content that instantly catches their attention will direct them immediately to click your ad. This is also the reason why there are a lot of SEM agencies in Singapore.


However, while SEM can be done quickly enough and offers many benefits for your business, it is still important to have a well-managed SEM campaign to achieve the results you want. An SEM campaign strategy needs to adjust accordingly just as search engines tweak their algorithms.  In order to do this, here are some points to remember if ever you want to look for a SEM company:

Database Schema
Familiarizing yourself with how database schema is organizing data will put you ahead of the game. Basically, it uses a structured data coding system to make basic information, such as hours, address and other details, available for Google to display.

Winning strategies for using RLSAs
You may show ads only to users who have already visited a page on your website. These strategies work by only letting the keywords and ads be triggered when the person searching on Google is also a member on your remarketing list. The list could be anyone who visited your site, or visitors of a particular page on your site.

The Search Engine Results Page (SERP)
Closely examine SERPs to discover the types of content present. Be familiar where each content type is displayed or positioned and how much space each content piece occupies on the SERP for the keywords they want to be known for.

Some meta information for web pages looks different for some search results. Brands might not want to invest in such deep changes to their meta information before they know the change will be permanent. Therefore, be wise enough to keep an eye on possible changes to SERP standards.

Links and citations from localized sites.
These can aid to your brand awareness by improving your presence and local referral traffic. Currently, these links and citations are still the primary ranking signal inside Google’s local algorithm.

Pay Per Click
Google don’t just reward the highest bidders for that ad space, they reward the highest-quality ads that are most popular with users, that’s the unique advantage of PPC marketing. Essentially, Google rewards good performance. It takes a lot of experience plus understanding of how pay per click works so that you can properly set up then manage a campaign that will get your service and/or product brand properly displayed.

Mobile Apps
The first step is to design an app that serves an important purpose for your market. Many apps are developed with little more than the company’s marketing goals in mind. The most common tactic is to run paid marketing campaigns on a relatively low cost CPC basis with specialized mobile advertising networks like AdMob (Google owned) and iAd (Apple owned). These networks serve mobile banner and in-app advertising targeted to geographic and device specific audiences.

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