Have you been hearing about SEO services? Do you know what it is?
Do you know how it works?
Singapore SEO or search engine optimization services
are provided by SEO agencies to help companies increase their visibility in the
internet. SEO services work by placing the company’s site on top on the ranking
in the results page. For companies, being on top or part of the top listing
means increasing customer leads and more sales for them. No wonder most of the
companies like multi-national agencies who have regional offices all over the
world would hire an experienced SEO agency in Singapore. Even for
newly-opened or start-up companies and for those that have low presence in the
World WideWeb are advised to hire a SEO
agency to help them kick-start their business online.
Basically, there are various ways how SEO services work. One of which is
called On-page SEO. On-page SEO is one of the strategies SEO agencies use to
increase the client’s exposure by improving its website. When you search for
particular topics in the internet, you put keywords in the search engines.
After hitting the search button, several sites or links appear. With on-page
SEO, the company’s website will be among or on top of that list.
However, there are varieties of factors that
may affect the ranking of the website in the search results page. These factors
include URL structure, page titles, meta tags, meta descriptions, content,
external linking, and important HTML tags, among others. To better understand
these factors, they are categorized into two – content and architecture of the
website.
CONTENT OF THE WEBSITE
1. Originality and Quality
This is a top priority that every SEO service
provider adheres. To prevent plagiarism
cases, SEO professionals conduct search engine algorithm checks for originality
of content. Quality of the content uploaded in the website is also considered
by checking of spelling mistakes and bad grammar.
2. Research
The keywords used by SEO experts are being
updated regularly based on numerous user searches. The conduct of extensive
research is highly practiced to maintain and further enhance the ranking of the
client’s websites so as not be left behind from the listing among its
competitors.
3. Substance
Substance is described as more than just the
number of words in the client’s webpage but also its relevance to the results.
Having relevant keywords and proper text formatting in your website would be
helpful when users search for particular topics in the internet.
4. Multi-channel
Aside from the relevant keywords, uploading
relevant videos, images and news articles would help increase the webpage’s
visibility and ranking.
ARCHITECTURE OF THE
WEBSITE
1. Site Map
To improve access to the client’s website, SEO
professionals make sure that it has a clean and organized site map.
2. Mobile Friendly
As technology develops and improves, access to
the World Wide Web has become easier. Nowadays, instead of surfing the net
through laptops and desktops, most users access information through mobile
phones. SEO services also provide assistance in structuring the webpages into
more mobile friendly to users.
3. URLs
The structure of the URL also matters in the
ranking of the webpage. URLs should be designed with relevant keywords and
should be search engine friendly.
4. Security
Security measures should also be incorporated
to the client’s webpage to protect them from spam and other technical errors.
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