SEO Trends to Watch this 2018

Digital marketing has changed through the years. It is quickly evolving as well as its competitive strategies mostly in SEO. SEO agencies in Singapore should be aware of the algorithm updates, new technologies, and new techniques to win big at the top of search engine results pages also known as (SERPs). If you want to be ahead of the SEO game here are some SEO trends to watch out for this 2018.

1.     The growth of voice search and featured snippets

Voice search is developing dramatically. 1 in 5 mobile search inquiries nowadays comes from voice search - a number that is more likely to go up as Google Assistant-enabled devices such as Google Home keep growing in popularity. And as voice search develops, don't be surprised to see an increase in featured snippets, from which Google often sources its voice search results.

Certainly, there is definitely data that this development is taking place. A research published by Stone Temple Consulting a year ago verified that featured snippets are increasing, showing up for roughly 30 percent of the 1.4 million inquiries they tested.

If this trend carries on, featured snippets might even start to compete with the top organic listing as the place to be if you want to get noticed

2     Artificial Intelligence will take over

Organic search bring us to the next part of your 2018 SEO equation: artificial intelligence. As individuals enhance the way they search, search engines need better ways to translate this data.

With more than 1.2 trillion searches operating on Google every year, this is a lot of data to analyse. Both Google and Bing turned to artificial intelligence to translate the results. As individuals continue to ply Google for every question imaginable the search engines intelligence develops.

SEO is very important in Singapore that’s why SEO agencies must study and keep up with artificial intelligence to be the sure that sites are ranking in the right topics.

3.     Mobile-first indexing

Mobile-first indexing is precisely what it seems like. It just implies that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they establish rankings. If you keep on monitoring crawlbot traffic to your site, you may see a boost in traffic from mobile Googlebot, and the cached versions of pages will most likely be the mobile version of the page.

It’s known as “mobile-first” because it’s not a mobile-only index: as an example, if a site doesn’t have a mobile-friendly version, the desktop site may still be included in the index. But the absence of a mobile-friendly experience could affect adversely on the rankings of that site, and a site with a better mobile experience would probably get a rankings boost even for searchers on a desktop.