Monday, February 18, 2019

Top 3 Marketing Malpractices That Will Kill Your Brand


Social media marketing in Singapore will always be an essential tool to every marketing strategy of both small and renowned brands. Up to this date, 93.7% of entrepreneurs exert effort improving and connecting with their target markets on Facebook, and 84.4% on Twitter while for Instagram, 80.9% of businesses have taken advantage of the platform.
Meanwhile, there are social media marketing Singapore malpractices you should avoid or worse, you didn’t know you’re doing that will absolutely affect your business. 

1.      Inexperience Social Media Manager

Hiring someone you trust but inexperience to handle all your Facebook marketing in Singapore is more like putting your brand at risk. Your social media manager should know the importance of responding immediately but in an appropriate way to negative feedback as well as to inquiries.

Failing to do so, it will reflect on your brand and target market will doubt your credibility. In addition to that, you must hire any of the digital companies in Singapore that are sensitive enough to post only the related ones especially during holidays. These companies have professional and skilled individuals who are more than willing to increase your return of investment and social awareness, to avoid the same mistake of an American Apparel happened in 2014.

2.      Redundant

Publishing the same posts to your Facebook marketing in Singapore will only drives the people away from your brand. As an established business, you must take full advantage of the platform to catch the attention of your clients and keep them engage as long as you can. For your perusal, there are different forms of posts you can use such as gif, video, infographics or even sharing your recent published blog. Always think, how you can bring more clients to your doorstep not just for the sake of having recent posts in social media platforms.

3.      Paying for shortcuts

Impatient entrepreneurs will consider buying fake followers and likers to allure potential clients as well as netizens that they have high online presence and authority. This Facebook marketing in Singapore mistake will hurt your brand. Moreover, having fake followers and likers will only you give you a hard time dealing with the number of posts reached on Facebook, as you cannot measure how many target market were you able to attract and get them as sales leads.

To ensure that none of these marketing malpractices will hurt your business reputation, it’s highly recommended to trust only the digital companies in Singapore.

Some of the benefits of hiring digital marketing companies in Singapore for your business are as follows:

  • It helps your business to improve credibility and authority specifically to your target market
  • Provide you detailed report regarding digital marketing efforts, both strength and weaknesses that must be improved will be included.
  • They understand the value of writing content with more clarity and focus.
  • Aside from boosting up your facebook account’s credibility, digital companies in Singapore aim to increase both website traffic and search engine rankings.

These are just the few benefits you will be able to enjoy if you trust established digital firms to handle the online presence of your business. Outsourcing your marketing efforts to digital firms is one of the best investments you can do to your business.

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