Facebook
has changed the business landscape by providing a free and simple e-commerce
platform for everyone. Facebook users who wanted to sell products or services
online could simply set-up their page and started selling. However, businesses
that wanted to make their brands known globally use ad services, and since
2004, Facebook dominated the online advertising scene around the world.
In
the Philippines, there are 47 million active Facebook accounts as recorded by
We Are Social Singapore. These huge numbers gave the best SEO companies in the Philippines the idea to also incorporate
Facebook as business marketing strategy. True enough, it is very popular today
as a means to gain search engine optimization.
But
the question is that is there really an increased benefit in using Facebook in
terms of search engine optimization? The answer is YES and here are why:
1. Increased
traffic
In
the Philippines, people use Facebook not only to stay connected with their
loved ones but also to use it as a search engine. Result pages that have
informative, relevant and optimized keywords increases traffic to their brand’s
Facebook page. People tend to check the page first in order to see what kind of
presence the brand has before checking out its website. In 2012, Facebook
recorded an approximately 1 billion search queries per day. Therefore,
companies should as well expand their concept of SEO to include social media
platform such as Facebook and not just the traditional ones.
2. Increased
brand awareness
One
of the main tasks of SEO company not just in the Philippines but also in
other areas around the world is to make your brand known. Names of brands that
appear in the first page of a search engine means that they are the “trusted”
ones. The number of likes, comments and shares represent how well your brand’s
message is being perceived by the netizen and how well it is reaching your
target audience. Brand awareness can also be measured in terms of the number of
people mentioning your brand both directly and indirectly or through the use of
hashtags.
3. Increased
Site Usability
When
people became used to seeing your brand in social media platforms such as
Facebook, they are most likely to visit your website to be able to know more of
your brand and to continuously search for things that they are looking for.
Site usability greatly affects your SEO ranking as this will determine the
number of clicks you have for your website, how long does a user engaged in
your website and how high or how low is your site’s exit rates. Brands with
high website usability perform well because they keep in mind that user
experience benefits the business as a whole.
4. Cost
effectiveness
Facebook
marketing enables advertisers to narrow down their brand’s message to very
specific audiences that filters a specific geographic location, age, income
bracket and even certain interests. To add to that, the costs of Facebook
marketing is a lot cheaper than the traditional ones that even small businesses
can afford it.
5. ROI
Sales
can come from people who watched the product videos or who liked and commented
on product posts. ROI is mostly dependent on what your company is trying to
achieve. Viral posts are either focused on driving traffic to lead magnets or
on promoting products in an attempt to drive sales. But mostly, Facebook posts
are made to build brand awareness and develop stronger customer engagement.
Companies in the Philippines that offer Facebook search engine optimization provide trackable and quantifiable ROI results using
on-platform insights or third-party tools.
To
wrap it up, does Facebook marketing really add value to your SEO? Just think
about the number of hours people spend on Facebook than any other web
platforms.
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