Wednesday, May 30, 2018

4 Useful Tricks to Optimize Your Blog’s SEO


Blogging is a very popular trend that involves posting a chronicle of information on the Internet. You can blog for many different reasons. Some people see it as a hobby by writing things about anything they like such as fashion, food, lifestyle, and sports. Search engine optimization (SEO) agencies in Singapore use it as a great marketing tool to help their clients grow their sales by publishing related contents in line with the clients’ business.
Every blog owner recognizes the value of reaching out to more readers and doing this involves improving your SEO strategies. To boost your site traffic and widen your audience, here are tips on how to improve your blog’s SEO.
#1 Choose and Use Keywords Wisely
Keywords are words or phrases that people use to find something on the Internet via search engines like Google or Yahoo. Essentially, your blog posts should contain keywords that are relevant to you and your readers. Use your chosen keywords naturally (ideally mention more than once) within your blog post and strategically place them in prominent parts like in the title, headings, or the blog link itself. Make sure not to overuse them as doing so will result in keyword stuffing, which Google does not tolerate.  
#2 Avoid Stiff and Boring Titles
Your blog post title should always be relevant and interesting. Readers can easily tell from the title whether they would love to read the whole article or just close the blog site entirely. Also, Google displays the title on the search results page from the readers’ keyword searches.
To spice up your blog post title, add some numbers or descriptive words. For example, instead of “Ways to Lose Weight,” change it to “10 Easy Ways to Lose Weight before Summer.” It definitely sounds more appealing. Keep it short but sufficient. Ideally, your title should have 50-60 characters. You can put essential keywords at the start of the title for better exposure.
#3 Create Quality Content That Is Original and Relatable
SEO in Singapore has taken a new competitive height. Bloggers, for leisure or for business, acknowledge the value of writing an original content to draw and hold their readers’ attention. Everyone wants to grasp a fresh topic that radiates appeal.
As a basic rule, write something that will be interesting or useful to your target audience. Think of a specific topic that will resonate with them and come up with a working title and target keywords. Avoid broad topics because discussing them might end up in a loose and boring article. Make sure that your blog post is written in an organized manner. Use headings or bulleted lists so that your readers won’t feel swarmed with too much information. Lastly, proofread your work for any grammar mistakes and some re-phrasing.
#4 Post Blog Entries Regularly
Business websites nowadays include a section for blog posts where they publish related articles to entice their target audience. Some companies would hire SEO agencies to help them write fresh blog posts for their website and monitor their SEO programs. Because every blog post has its own SEO strategy, posting blog entries regularly can help your website rank up in the top spot in search engine results page.

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